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Countering Refund Abuse and the Future of Customer Experience
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Ronen Shnidman / January 21, 2026
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Jordan Shamir is the CEO and co-founder of Yofi, a refund abuse prevention solution recently acquired by the anti-fraud vendor No Fraud. Before establishing Yofi, Shamir acquired nearly half a decade in Product Management experience working for IBM. In this Fraudbeat interview, we ask Jordan what motivated him to found Yofi and accept the acquisition […]